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Videogame sales jump again, up 42% to January-record $4.7B

- A record holiday season for videogame sales didn't let up in January.
- Overall sales rose 42% in January 2021 from the prior January to hit
$4.71B, according to NPD Group, kicking off what will be a year filled
with
tougher comparisons vs. the pandemic months of 2020.
- That news follows a December-record $7.7B in overall sales, and a
November-record
$7B.
- The latest monthly gains were marked by very heavy gains in hardware,
after next-generation consoles were hard to come by for Christmas
shoppers.
Hardware sales jumped 144% to $319M, the best hardware January since
2011,
analyst Mat Piscatella notes.
- The best-selling hardware platform in units sold was Nintendo Switch (
OTCPK:NTDOY) - the best January platform number since 2010 - while the
best-selling platform in terms of dollars was the PlayStation 5 (NYSE:SNE
) - the best January platform dollar sales since 2009.
- Accessories sales jumped 73% to $222M, with new records in gamepads,
headset/headphones, and steering wheels. The best-selling accessory was
the
PS5 DualSense Wireless Controller White.
- But a healthy month in content means more than $1B in additional
spending year-over-year, as content sales jumped 36% to $4.17B.
- For the third month in a row, the best-selling game in dollar terms
was *Call of Duty: Black Ops Cold War*(NASDAQ:ATVI), which also was the
best-selling game of 2020 based on its two holiday months' figures. It
bested *Assassin's Creed: Valhalla*(OTCPK:UBSFY), which returned to the
No. 2 spot, and *Marvel's Spider-Man: Miles Morales* (SNE), which bumped
back up to No. 3. December's No. 2 - troubled title *Cyberpunk 2077*
(published by T) - fell off to 18th on the chart.
- Rounding out the top 10 on content's January dollar-sales chart: No.
4, *Madden NFL 21*(NASDAQ:EA); No. 5, *Animal Crossing: New Horizons* (
OTCPK:NTDOY); No. 6, *Mario Kart 8: Deluxe* (OTCPK:NTDOY); No. 7, *Ring
Fit Adventure* (OTCPK:NTDOY); No. 8, *Call of Duty: Modern Warfare*
(ATVI);
No. 9, *Super Smash Bros. Ultimate* (OTCPK:NTDOY); and No. 10, *NBA 2K21*
(NASDAQ:TTWO).
- Related tickers: OTCPK:NTDOY, SNE, MSFT, HEAR, EA, ATVI, TTWO, T,
OTCPK:UBSFY, OTCPK:NCBDY, OTCPK:SQNNY, OTCPK:CCOEY, OTCPK:SGAMY. Retail
stock: GME.
- ETFs: GAMR, ESPO, NERD





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