NFLX
Netflix, Disney show different looks in streaming-war dispatches from
Pacific theater
- News this week about Netflix's (NASDAQ:NFLX) investments in Korea is
turning some attention to two very different emerging approaches to the
streaming battleground that is the Asia-Pacific region (and of content
spending overall, now one of the crucial metrics for a hotly competitive
media space).
- The top streamer's spending in Korea will top the $500M mark this
year, a move coming fresh off the announcement that Netflix passed 3.8M
paid memberships there by the end of 2020.
- And the local content injection comes after a heavy proof of concept
in the success of *Alive,* the locally produced zombie horror thriller
that dominated box office there last summer (and for which Netflix took
video-on-demand distribution rights outside South Korea's border).
- As part of the investment news this week, Netflix revealed highlights
from an upcoming Korean slate, including films *Moral Sense* and
*Carter.*
- Meanwhile, it's becoming clear that two streaming heavyweights are
taking different paths in the growing battle theater of Asia-Pacific.
- A new study from Media Partners Asia notes that Japan will emerge as
the largest regional market for Netflix by the end of the year. And it
says
rival Disney Plus (NYSE:DIS) is set to see regional subscriptions double
this year (and revenue to jump by 160%), but with its Asian core
remaining set in low-yielding India.
- The analysts forecast $3.3B in revenues and 33.3M paying subs for
Netflix in Asia Pacific this year, up from $2.4B and 25.5M subs in 2020.
For Disney Plus, it's projecting $1.2B in revenue and 66M paying subs, up
from $500M and 32M subs in 2020.
- And despite Netflix's surge in South Korea, it's Japan that should
overtake Australia as the company's top AP market (both in revenue
generation and subscribers), notable as Japan has been a late adopter of
online content. It's still growing in Southeast Asian markets, but if it
has a weakness it's in India, *Variety* notes.
- Cue Disney, which is a dominant force in India thanks mostly to owning
top streaming platform Hotstar. It's expected to finish 2021 with 50M
subscribers there, and a lot of the success so far has been driven by
sports, so future success may be driven by local rights renewals.
Meanwhile, it's a mass market service in India, while Netflix is
positioned
more as a premium product that has yet to break out.
- Disney too is more of a premium product - in some regions. It's
targeting a pricier package in Australia/New Zealand, Japan, Singapore,
and
yet-to-launch territories of Korea, Hong Kong and Taiwan. That's backed
by the crucial launch of general-entertainment programming under the Star
brand.
|Today, 6:31 PM|7 Comments
Netflix, Disney show different looks in streaming-war dispatches from
Pacific theater
- News this week about Netflix's (NASDAQ:NFLX) investments in Korea is
turning some attention to two very different emerging approaches to the
streaming battleground that is the Asia-Pacific region (and of content
spending overall, now one of the crucial metrics for a hotly competitive
media space).
- The top streamer's spending in Korea will top the $500M mark this
year, a move coming fresh off the announcement that Netflix passed 3.8M
paid memberships there by the end of 2020.
- And the local content injection comes after a heavy proof of concept
in the success of *Alive,* the locally produced zombie horror thriller
that dominated box office there last summer (and for which Netflix took
video-on-demand distribution rights outside South Korea's border).
- As part of the investment news this week, Netflix revealed highlights
from an upcoming Korean slate, including films *Moral Sense* and
*Carter.*
- Meanwhile, it's becoming clear that two streaming heavyweights are
taking different paths in the growing battle theater of Asia-Pacific.
- A new study from Media Partners Asia notes that Japan will emerge as
the largest regional market for Netflix by the end of the year. And it
says
rival Disney Plus (NYSE:DIS) is set to see regional subscriptions double
this year (and revenue to jump by 160%), but with its Asian core
remaining set in low-yielding India.
- The analysts forecast $3.3B in revenues and 33.3M paying subs for
Netflix in Asia Pacific this year, up from $2.4B and 25.5M subs in 2020.
For Disney Plus, it's projecting $1.2B in revenue and 66M paying subs, up
from $500M and 32M subs in 2020.
- And despite Netflix's surge in South Korea, it's Japan that should
overtake Australia as the company's top AP market (both in revenue
generation and subscribers), notable as Japan has been a late adopter of
online content. It's still growing in Southeast Asian markets, but if it
has a weakness it's in India, *Variety* notes.
- Cue Disney, which is a dominant force in India thanks mostly to owning
top streaming platform Hotstar. It's expected to finish 2021 with 50M
subscribers there, and a lot of the success so far has been driven by
sports, so future success may be driven by local rights renewals.
Meanwhile, it's a mass market service in India, while Netflix is
positioned
more as a premium product that has yet to break out.
- Disney too is more of a premium product - in some regions. It's
targeting a pricier package in Australia/New Zealand, Japan, Singapore,
and
yet-to-launch territories of Korea, Hong Kong and Taiwan. That's backed
by the crucial launch of general-entertainment programming under the Star
brand.
|Today, 6:31 PM|7 Comments
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