ROKU
Roku rises 2.9%, Nielsen jumps 5.7% on strategic deal covering ratings,
dynamic ads
- Roku (NASDAQ:ROKU) and Nielsen Holdings (NYSE:NLSN) have announced a
strategic alliance in which Roku will acquire Nielsen's Advanced Video
Advertising business.
- Roku is up 2.9% after hours; Nielsen is up 5.7%.
- The acquisition will help accelerate Roku's launch of dynamic ad
insertion; Nielsen's AVA unit incorporate video automatic content
recognition and DAI technologies.
- The two will also integrate complementary Nielsen ad and content
measurement products into the Roku Platform - a step up for the Nielsen
ONE
cross-media measurement solution.
- A long-term deal will leverage Total Ad Ratings on Roku's platform,
and Roku will also enable publishers to implement Nielsen's Digital
Content
Ratings.
- The transaction is set to close in Q2.
|Today, 5:36 PM|2 Comments
Roku rises 2.9%, Nielsen jumps 5.7% on strategic deal covering ratings,
dynamic ads
- Roku (NASDAQ:ROKU) and Nielsen Holdings (NYSE:NLSN) have announced a
strategic alliance in which Roku will acquire Nielsen's Advanced Video
Advertising business.
- Roku is up 2.9% after hours; Nielsen is up 5.7%.
- The acquisition will help accelerate Roku's launch of dynamic ad
insertion; Nielsen's AVA unit incorporate video automatic content
recognition and DAI technologies.
- The two will also integrate complementary Nielsen ad and content
measurement products into the Roku Platform - a step up for the Nielsen
ONE
cross-media measurement solution.
- A long-term deal will leverage Total Ad Ratings on Roku's platform,
and Roku will also enable publishers to implement Nielsen's Digital
Content
Ratings.
- The transaction is set to close in Q2.
|Today, 5:36 PM|2 Comments
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